(SEO) SEARCH ENGINE OPTIMIZATION: CHOOSING THE RIGHT COMPANY

It is very difficult to select a Search Engine Optimization (SEO) company. One of the main reasons is because each company has different service's they offer. The second reason is it seems like there are
new (SEO) companies popping up constantly.
I'm going to try and help you make this decision a little easier by explaining what you should be looking for when searching for a (SEO) company.

FIRST: Choose for a small list of companies. I would say narrow the search to 3-4 companies. Like I stated above there are endless companies out there and you lose a lot of time if you look at every company that comes across you screen, it will also make things much more confusing to you because they all most likely do things differently.

WHAT TO LOOK FOR: Once you have got the 3 or 4 companies there are many important things you want to make sure they offer in their (SEO) programs.

Below are 10 important services that you should check to make sure are included in any
(SEO) search engine optimization program:

 1:-  Social Media Optimization

 2:-  Press Release and Article Distribution

 3:- Your website should be optimized for Local search

4:- Does the service include link building

5:- A few case studies and references from current or past clients.

6:- The SEO company should make any changes needed to your website
     (unless you decide differently)

7:- They should offer some type of reporting to show your campaigns progress

 8:- Check how much time (or man hours) they will spend on your project

 9:- Clarify what kind of support you will get

10:- Payment Terms / If they only offer a 12 month contract walk away.

CONCLUSION:
I can't stress the last one enough! Optimizing your website for search engines doesn't happen over night but you should not have to lock yourself into a year contract. How long it takes until you start seeing your website in the organic section on search engines depends on how aggressive of a SEO program you choose.
I'm NOT a believer in long contracts though. If the company knows their programs work then they shouldn't have to stress about locking you in a long contract. If their programs work you will surely keep using them. If not you should be able to move your money to another program or another company all together. You should give any type of SEO program at least 3 or 4 months before deciding if it is the right program for you.

If you have any questions please feel free to contact us at I.A.S.

#631-517-0685 or jay@ias30.com
www.innovativeadvertisingsolutions.com

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SOCIAL MEDIA

Nothing has been bigger recently then the rise of social media. Social media can offer many benefits for small business owners, anything from brand awareness to customer engagement just to name a couple. One of the most important things your taught no matter what your are selling is to engage the customer in conversation, rather then trying to just quickly sell them your services. Social sites like Facebook & Twitter are great avenues to engage potential Customers. Over sometime they get to know you, feel comfortable with you and when the time is right and the need for the type of service you are selling comes along you can bet that they will buy from you before they buy from someone who is selling the samething but they have no relationship with.

You also have the great advantage of the credibility factor, people hearing about your business through family and friends.  I watch this first hand everyday. I run social media campaigns for several companies, my client Hair By Marissa is a great example. When I  started her facebook  fan page Besides getting her fans up to 150 in the first week, she also got 4 new clients that week and with in the first 5 weeks had close to 30 new client. Her page is being followed by close to 300 people now. When one women posted a comment about how great her hair came out one of her friends booked an appointment the next week. These types of comments are left on company fan pages all the time.  You can't get this type of daily feedback about you business with and Ad in the yellowbook or pennysaver.

In a report on why social media is worthy of a small business owners time, Business-week's Steve McKee notes the ability of the web to "level the playing field" between large and small businesses. Social media has taken off, he says, and it shows no sign of slowing down.

Jay H

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