Over 50% of local searches are performed using mobile phones and 70% of these result in an action within one hour. This means a phone call, visit or purchase.
The introduction of Google+Local means that a listing here can rate a local business above most national brands.
85% of Smartphone users have searched for local businesses. We can help you make you more visible to this new source of business which has grown by 400% since 2010.
So, sign up for Google+Local, make your site visible and get noticed by new customers.
What's different about mobile search?
Consumers use mobile search differently from static searches. They are looking to satisfy an immediate need from a business near to them. They want to find a coffee or a hotel or a bar or a salon which will provide them with what they are looking for right now.
Research suggests that they do not spend a long time browsing but they do like a rich visual experience. They do not waste time with websites which are difficult to read or navigate or which are too cluttered.
They are in a hurry. After locating a business on their phones 40% visited in person.
This gives you a fantastic opportunity if you have the simple tools to take advantage of it.
Google+ Local
Google is leading mobile search with the introduction of Google+ Local which is a free directory of local businesses. You just need to sign up.
The Vital Difference
What is so important is that Google are now placing Google+ Local listings on the first page of their search results.
Google + Local results are placed even higher on mobile phone searches giving a clear advantage to local businesses.
Social Recommendation
Brands know social recommendations such as 'tweets' and Facebook 'likes' drive sales. Google+ Local search ranking are partly determined by these recommendations.
Up to 50% of all social recommendations now come from mobile devices. Your App allows one- touch access to social media to fully exploit its potential.
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